we created a real-time campaign to amplify tiktok’s passion for football. we created 650 separate pieces of content across tiktok's social media platforms throughout every match.
the campaign included key european markets, with content delivered at scale for the uk, france, germany and italy. to cap off the tournament, as soon as england was confirmed in the final, we created a one-minute film for tiktok, which was shown on the in-stadium screens at wembley during the final.
Message to bosses across England: Let 👏 your 👏 employees 👏 watch 👏 the 👏 match #EURO2020 #ENGGER— TikTok UK (@tiktok_uk) June 29, 2021
📂Transferring ‘Trophy’ to ‘Home’— TikTok UK (@tiktok_uk) June 29, 2021
▓▓▓▓▓▓▓░░░░░ 57.1%#ENGGER #EURO2020
Don’t wanna jinx it but...— TikTok UK (@tiktok_uk) June 29, 2021
India Tango Sierra
Charlie Oscar Mike India November Golf
Hotel Oscar Mike Echo#ENG #EURO2020
From football memes, your favourite teams and cup winning dreams, join the world’s biggest line-up this summer.
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