Duet Roulette


We launched a new challenge - #DuetRoulette - to help discover the best new music creators and artists, pairing major stars with next-generation talent in a series of TikTok LIVEs. We were tasked with creating the show format, writing the segments, directing the live stream, and handling all other production aspects.

This challenge allowed every TikTok creator to duet with prominent artists on the platform, such as Ashnikko and Aitch. To participate, TikTok creators would duet with the singer's videos to be featured in the final live show. During the show, they would be joined by a selection of her favourite duet creators, and with the luck of the roulette wheel, they had a chance to perform for her live and direct.

It was a show you really didn't want to miss.

Nominated for the Drum Awards: Social Media.


Below is a sneak peak into the behind the scenes of what an episode looked like.