As part of TikTok’s partnership with UEFA EURO 2020™, we created a real-time campaign to showcase the platform’s passion for football. We created around 650 separate pieces of content across social including the selection of three TikTokers that caught our eye during the tournament. We then surprised them with Euros experiences they will never forget.

These special moments helped our EURO2020™ campaign achieve 5X TikTok’s average engagement rate during the tournament period and delivered over 230m views.

The campaign covered key European markets, with content delivered at scale for the UK, France, Germany and Italy. To cap off the tournament, we created a one-minute film which aired at Wembley during halftime of the final, thanking fans for showing their support on TikTok.