we created a real-time campaign to amplify tiktok’s passion for football. we created 650 separate pieces of content across tiktok's social media platforms throughout every match.

 the campaign included key european markets, with content delivered at scale for the uk, france, germany and italy. to cap off the tournament, as soon as england was confirmed in the final, we created a one-minute film for tiktok, which was shown on the in-stadium screens at wembley during the final.

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From football memes, your favourite teams and cup winning dreams, join the world’s biggest line-up this summer.

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