Imagine your cruising along a straight road, its nice, but everything seems just a tad too predictable? That's what every piece of social content looks like these days. But, in the fast-paced world of content creation, standing out is not just a desire but a necessity.
Now imagine your you're driving down a road, and suddenly, you decide to yank the handbrake and make a sharp turn. Not because the GPS told you to, but because the thrill of unpredictability is just too tempting to resist. It's about steering (pun very much intended) clear of the expected and giving your audience a delightful surprise of whiplash, and injecting your work with that extra zest.
Forget the cliches, we have all seen them, pull the creative handbrake and instead leave your readers questioning reality.