A quick look at the ten principles of good design by legendary designer Dieter Rams.

Dieter Rams is one of the influential designers in recent history and his impact on the design industry has been huge. Inspiring the likes of Apple’s SVP of Design, Jony Ive and his minimalist style when creating Apple’s line of iPods, iPhones, iPads, and Macs.

Rams believed that good design came from understanding people. He asked everyone to take responsibility for the world around them. Asking everyone to put an end to wastefulness and drawing attention to the importance of preserving the earth’s precious resources. Dieter Rams set out to create an overview of what defines good design. These principles work across the design from digital design as they do to design thinking. Below are the ten principles for good design.