24/10/01
TikTok - The Tale of the Sea Shanty
2021 began just as crazy as 2020 left us, thanks to the rise of sea shanties. With the trend originating from a solitary video by a postman on TikTok, we wanted to celebrate him as part of TikTok's existing #ItStartsonTikTok campaign. We saw social media users such as Sir Andrew Lloyd Webber, Gary Barlow and even Nickelback + many others from around the globe harmonise to this folksy maritime songs like it was 1825.
The TV spot, turned around in 4 days, recieved 4.6 billion hashtag impressions in-app and a VTR 239% above benchmark. FeaturedIn: The Drum, Adage, Campaign, LBBOnline.
© 2024 Rob de Souza