PICO XR - RdS

PICO XR asked us to build brand awareness and relevancy, and grow their social channels as the underdog in the market.

Client
PICO VR
Aug 2019 — Jun 2021

Contribution
Creative Direction

Always on Social
Building their playbook and launching the PICO social channels.

We created consistent, relevant content for PICO's digital and social channels (Meta, TikTok, X and Youtube), developed creative materials for events and activations, and enabled PICO to break into live-streaming on platforms like Twitch and Youtube Livestream. Our efforts encouraged consumers across different markets to purchase the PICO 4 and join in, showcasing the magic of PICO.

We leaned into cultural moments throughout the calendar such as Valentine's Day, where we created a VR dating gameshow. The results spoke for themselves as we built brand awareness and relevancy with strong social platform performance, a 177 percent engagement lift on Twitter, and TikTok videos reaching over 1 million views.

As this led to an increased appetite for the PICO universe, it enabled us to break into live-streaming on platforms like Twitch and YouTube Live. Our efforts encouraged consumers across different markets to purchase the PICO 4 and join in, showcasing the magic of PICO. Below is a highlight reel from the livestream.