NWBS-TOP

The Natwest Business Show brings you straight-talking stories from entrepreneurs who turned big ideas into reality.

Client
NatWest
Jan 2023 - Jul 2024

Contribution
Creative Direction

The NatWest Business Show
A business podcast that doubles as a social-first content machine.

We created and led an entertaining business podcast and content engine for NatWest, hosted by TV presenter Angellica Bell and featuring real voices from the business world. Our brief was to inject new energy into the show by introducing fresh segments, refreshing the art direction, and shaping more natural conversations between guests and host.

Each 20–40 minute episode was filmed, allowing us to repurpose content across NatWest’s social channels with big lessons, inspiring stories and juicy behind-the-scenes confessions. The result was a revitalised series that delivered inspiring stories and practical insights to entrepreneurs, startups, and enterprises and also gave NatWest a thriving stream of social-first content and a growing audience.

It's still going strong after 5 seasons, plus every episode can be watched on YouTube.

NWBS Guests

ROB DE SOUZA ©2015 — 2025