Durex: Fit Matters

The Half Scarf honours a moment in British culture, with a souvenir just as dire.

Client
Self Initiated
Jun 2016

Contribution
Creative Direction

The Half Scarf
Combining two of the worst ideas ever.

This Brexit scarf is an absolute abomination. It combined Brexit and the half-and-half scarf (although ours is 52/48). We were also delayed in production, as it was created a bespoke piece, deeming this a completely out of date idea. (Coincidence?) The scarf is available to buy for £350,000,000 with all proceeds going to the NHS.