Sterling Silver Saver

Sterling Silver Saver is the world’s smallest ASDA rewards card, designed as a bracelet with silver shopping-list charms.

Client
ASDA
Nov 2023 - Dec 2023

Contribution
Creative Direction

Sterling Silver Saver
A silver charm bracelet, with a laser-engraved ASDA points card for checkout scanning.

As part of refreshing ASDA’s social channels, we explored new ways to spark and showcase user-generated content. I collaborated with Four Pence jewellery, Liam Ricketts and Archie Challen to create a silver charm bracelet with a working ASDA Rewards barcode for scanning to obtain points and discounts as we found that the ASDA Rewards app doesn’t offer a physical card for redeeming discounts, unlike its competitors.

The post was shared by @fourpence's 62.8K followers and reshared by @ASDA on their IG to their 611K followers.